In late December, Loblaw, and parent company George Weston Limited, said they became aware of an arrangement to co-ordinate retail and wholesale prices on some packaged breads from late 2001 until March 2015. The companies notified the Competition Bureau at the time and have been co-operating with its investigation in exchange for immunity from criminal charges or penalties.

Anyone who purchased bread at any grocery store operated by Loblaw from January 1, 2002 through March 1, 2015 can register to receive a $25 card to be redeemed for groceries at any grocery store operated by Loblaw across Canada. Within British Columbia, grocery stores include No Frills, Real Canadian Superstore and Your Independent Grocer.

To register for your $25 card, go to the Loblaw Card Program website at Read through the “Eligibility to Participate” section to confirm you are eligible.

The deadline to register is May 8th, 2018. Once you have registered, you can expect your $25 card to be mailed to you within 12 weeks. Want to pay it forward? Drop the $25 card off at your nearest food bank.

Do you also shop at Save On Foods? Have you purchased bread from Save On in the last 14 years? You are also eligible for their $25 shopping incentive. This is Save On’s goodwill gesture, as they claim to not have been a part of the bread pricing-fixing.

You have the option to add the $25 to your existing More Rewards Card, or re-direct it to your local food bank. You can sign up here